You’re being preyed upon….

By a $20,000,000.000 industry that wants to keep you buying products in order to achieve the fat loss you want.

That’s a fact.

And I want you to hear this.

Because you hear ME all the time. You hear Joe and Stacey and the rest of the Arena Fitness crew, but I think sometimes you need to hear a different voice. Maybe that will get through.

This is a video by Jordan Syatt that I think cuts to the heart of the matter when it comes to struggling with fat loss. Jordan owns a very successful studio that offers personal training in New York City as well as nutrition coaching, and this article freely quotes directly from his video.

Most people are never satisfied with their fat loss…

And the response to that lack of satisfaction is to desperately buy “miracle” fat loss products over and over and over again.

The “diet” industry loves people like you.

It sells you all kinds of bullshit:

  • Body wraps
  • Teatoxes
  • Detoxes
  • Cleanses
  • Pills
  • Fat flushers
  • Magical, heretofore undiscovered exotic spices and roots that magically burn fat
  • Ridiculous eating concepts that defy common sense
  • “Fat Loss” workouts that don’t address nutrition

But there are no magical or previously undiscovered fat loss miracles. There just aren’t.

When it comes to fat loss there are (at least) 3 steadfast principles you need to recognize. They aren’t sexy, which is why you don’t see them being pitched on infomercials. They aren’t instantaneous, which is whey they don’t lend themselves well to marketing gimmicks. They aren’t exotic, so they’re not going to get anyone excited.

But they are the stone-cold, straight out facts. They aren’t the only facts that are relevant to fat loss, but they are relevant nonetheless. Now, these aren’t the ONLY important principles pertaining to fat loss, but these are the three we’re featuring today. And if you follow just these three, you’ll be successful.

Here they are:

Fat Loss Fact #1: You have to create a calorie deficit

Simply put, you have to burn more calories than you consume. In Arena Fitness terms, in the terms we use in our 28 Day KICK START and ongoing LIFE nutrition coaching program, we call it “portion control.”

By and large it’s the same thing.

You have to create a deficit of calories to reduce your body fat and your weight.

You don’t have to do it forever! You just have to do it until you reach your goal weight, then you increase your calorie load to a maintenance level.

Fat Loss Fact #2: You need strength training

Science has shown strength training to be superior to cardio for fat loss. Look it up. We’ve spoken about this before.

If you want to be lean, strong and “toned,” you must do strength training 2 to 3 times per week. You will increase your lean muscle, boost your metabolism and burn more calories in the hours after your workout than with steady-state cardio.

Cardio is great, we love cardio and recommend you make it part of your program! And yoga! But you need strength, too, especially if you want to lose fat, maintain the loss, and create the lean, toned body you want.

Fat Loss Fact #3: You must have patience

Fitness marketers feed off your desperate need for a quick fix. They feed off of the myth of rapid fat loss.

Heck, even we have a 28 Day KICK START that promises to boost fat loss! However, we’re very clear with people that this is not a 28 day fix. It’s the first 28 days to changed behavior. And our KICK START doesn’t promise any miracles or gimmicks. We teach nutrition fundamentals and enforce the reality that this is just a START, it’s not a finish. It’s a launching pad, but it will take time after the KICK START to reach your goals, and then the rest of your life to maintain healthy habits.

But you’re not going to reach your goal in a day, week, month, maybe not even a year.

The most successful people in life are those who have the strength of mind to realize that the more patient they are, the more successful they are.

You have to put away these false notions of being able to create a “beach body” in 30 days. Most people NEVER achieve a beach body they love. Because they quit. They don’t have patience.

So, start with knowledge, a system and support to set the stage for success. And then apply these three principles of calorie deficit, strength training and patience, and long-term success is much more likely to be achieved.

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Jonathan Aluzas is the Membership Director for Arena Fitness, a fitness center that offers group training in Northridge as well as personal training in Encino.